Who We Are

Florence Legacy was founded to revolutionise the UK Care sector (Care/Nursing Homes and Assisted Livings) with the purpose of Continued Operational Excellence, Compassionate Care and Preserve what matters just as much; your Legacy.

The Story Behind Florence Legacy

Florence Legacy was inspired by a personal experience: a family navigating through the difficulties of Care.
Therefore, We’ve come to the scene to cater for those owners who Care deeply about their Legacy and want to ensure their life’s work continues to thrive, even after they’ve stepped away.
Named in honour of Florence Nightingale, we aim to shine a light on quality, compassion and continuity across the Care sector.

Mission Statement:
Providing loving care to every care receiver and heartfelt appreciation for every caregiver. We are Florence Legacy!

Mars Burke

Founder & CEO

Mars Burke is the visionary Founder and CEO of Florence Legacy LLP. He began his career in the UK property investment sector, specialising in strategic business leadership. Through ventures such as Martian707 Property Sourcing Ltd and MarLis Properties Ltd, he rapidly built a reputation for helping portfolio landlords and delivering high-value ROI strategies for private investors; collectively managing assets exceeding £10 million within the first 12 months. After overseeing more than 70 contracts and supporting over 50 landlord and investor opportunities, Mars made the pivotal decision to shift focus following the personal loss of his father, who spent 7 years in Home Care. This personal experience, combined with Healthcare market research exposed him to the shortcomings in the Quality of Care, igniting a passion to make a difference. Motivated by the desire to create a meaningful legacy, Mars assembled a world-class board of executives who share his passion for transforming the UK Care sector. Many of the internal and external professional partners involved, have experienced similar life journeys, creating a strong sense of alignment and mutual understanding that further fuels their collective drive for meaningful, lasting change. His mission: “Providing Loving Care to Every Care Receiver and Heartfelt Appreciation to Every Caregiver” became the cornerstone of this new venture. Drawing inspiration from Florence Nightingale, Mars founded Florence Legacy LLP, with the aim of transforming the Care sector by supporting Care Home, Nursing Home and Assisted Living owners looking to retire, transition out, or seek a strategic exit which is guided by a philosophy that respects the legacy they’ve built while embedding new innovations to elevate Care standards. As the Leading President at Florence Legacy, Mars has formulated more than 37 tailored strategic exits and believes: As long as the owners are in a position to exit (or planning for an exit), we will find a way.

Richard Lewis

Chairman

Richard (Bill) Lewis is a highly accomplished Chairman and Non-Executive Director with over 37 years of global leadership experience in business transformation, capital strategy, and innovation. As founder of Major Turnaround, a consultancy focused on performance enhancement and strategic growth, Bill has led organisations through complex change across sectors including aviation, technology, healthcare, and finance.

He has held pivotal roles as CEO, COO, Executive Director, and Chair in both early-stage ventures and large international corporations. His leadership includes serving on the global board of a publicly listed UK IT services firm and raising over $500 million for early-stage companies from Seed to Series B. A serial entrepreneur, Bill has founded six companies across SaaS, software services, consulting, marine, and aviation industries.

His track record includes securing funding for more than 20 ventures, delivering a $40 million transformation program in the UAE, and scaling a systems integration business to $30 million in just two years. A pioneer in desktop video conferencing, Bill has received international recognition for technological innovation.
Bill has chaired more than 20 boards and brings a plethora of unmatched experience to Florence Legacy,
Educated at Harvard Business School and Lancaster University, Bill also served as a Teaching Fellow. As a thought leader, global speaker, and advocate for cultural intelligence in business, his calm, analytical approach brings invaluable strategic oversight to Florence Legacy’s mission of elevating care while preserving legacy.

Paul Griffiths

Chief Financial Officer (CFO)

Paul Griffiths is a seasoned financial and operational leader with over 20 years of experience driving growth across Healthcare, Technology, Clean-tech and Finance. With a strong track record in IPOs, Leveraged Buy-Outs (LBOs), Venture Capital, and strategic M&A; Paul plays a key role in ensuring Florence Legacy’s Financial Resilience and Smart, Scalable Growth.

He has overseen investments in over 50 MedTech and FinTech companies, delivering strong returns and building a fully tokenized venture capital ecosystem that attracted over £6 million in assets. His leadership was instrumental in guiding easyHotel through a £50 million IPO and securing £8.7 million in funding from NatWest. Paul also supported venture investment and product development for EasyCar and has held senior finance roles at EasyGroup, Testhouse Group, and Consilience Group.

In addition to his core financial expertise, Paul has implemented global CRM systems, built operational infrastructures, and led cross-functional teams across finance, HR, legal, and procurement. He has served as a Non-Executive Director and Board Chair across multiple organisations and remains committed to social impact through work with the Stelios Philanthropic Foundation.

Paul brings strategic clarity, innovation, and financial discipline to Florence Legacy’s mission of transforming Care while preserving legacy.

Lee Asbury

Chief Operating Officer (COO)

Lee Asbury brings over 30 years of frontline and executive-level experience in both NHS and private Care settings. Starting his journey as a voluntary Care worker in 1986, Lee has since held a wide range of senior leadership roles across Health and Social Care; including Operations Director and Registered Manager for Care Homes, Domiciliary services, and Mental Health Facilities. With a strong background in Quality Assurance, Recruitment, and Training, Lee has successfully led the design and implementation of Care systems that meet rigorous regulatory standards. His operational leadership has supported the scaling of Care services nationwide; including helping expand a Nursing Agency from 18 to 52 branches, and founding and running his own Care business, Austin Ben Ltd. His operational leadership has spanned facilities serving up to 500 users; and he has overseen services rated and inspected by the CQC. Lee’s career has consistently been driven by a commitment to service excellence, innovation, and team development. In 2023, he returned temporarily to frontline work to better align strategic operations with day-to-day Care realities. Today, as Hospital Director for a leading provider supporting patients with acquired brain injuries, he continues to drive exceptional outcomes. Lee is now transitioning to help Florence Legacy LLP with its vision; where his expertise will ensure the highest operational standards across all Care/Nursing and Assisted Living environments within the group.

Charlie Dunckley

Solicitor

Charlie Dunckley is a qualified Solicitor in England and Wales with extensive international experience in mergers and acquisitions, data privacy, regulatory compliance, and healthcare law. In addition to his work with Florence Legacy, Charlie serves as Legal Counsel at Cencora (formerly AmerisourceBergen), a Fortune 500 pharmaceutical leader. There, he oversees legal operations across Europe, Asia, the Middle East, and North Africa, advising on matters including clinical trials, pharmacy services, and direct-to-patient care models. Charlie began his legal career at HH Global in partnership with international law firm Trowers & Hamlins LLP. He played a key role in corporate acquisitions, led the global data privacy programme, and supported a private equity transaction that resulted in the acquisition of a NASDAQ-listed competitor. He later joined Publicis Groupe, where he advised healthcare and life sciences clients on compliance, clinical research, and the use of patient data. At Florence Legacy, Charlie provides legal oversight across strategic growth, acquisitions, and regulatory governance. He also supports AI and ESG initiatives, drawing on his role with Cencora’s Governance Committee for Artificial Intelligence and as a former advisor to the General Counsel Sustainability Forum. His expertise ensures Florence Legacy operates with integrity, innovation, and full regulatory alignment.

Ian Lovelace

Succession Planner

Ian Lovelace is an estate planner who specialises in Wills and Trusts and has over four decades of experience in financial services. As Director of Lovelace Trust Solutions Ltd, Ian will work closely with care home, nursing home, and assisted living facility owners, as well as individual clients, to design tailored legacy strategies that protect wealth across generations. His expertise lies in crafting comprehensive wills, establishing protective trusts, and advising on inheritance tax (IHT) mitigation, ensuring estates are safeguarded from risks such as sideways disinheritance, divorce, bankruptcy, and care-related asset loss.

With a strong background in financial consultancy, Ian began his career at Prudential in 1980, later transitioning into the independent financial adviser (IFA) sector, where he supported clients with protection, investment, and retirement planning. Today, he continues to collaborate with IFAs, accountants, and legal professionals to deliver holistic estate solutions, including Lasting Powers of Attorney (LPAs) and business succession planning.

At Florence Legacy, Ian plays a crucial role in helping owners of care-related businesses and individuals secure their personal and professional legacies with clarity and confidence.

Outside of work, Ian is an active community member and competitive bowler, serving as President of Wey Valley Indoor Bowls Club and Vice-Captain of Ottershaw Bowls Club. He also supports his local hospice in Woking.

Charis Selwood

Chief Energy & Telecom Officer (C.ETO)

Charis is the Chief Energy and Telecom Officer at Florence Legacy, driving strategy across sustainability, energy, and connectivity with vision, precision, and purpose. She has created strategic partnerships with leading UK energy providers, including Fidelity Energy(recognised by Energy News Live as the “Most Trusted Consultancy 2024”) to deliver integrated, data-driven solutions that optimise procurement, reduce costs, and simplify supplier relationships. Leveraging a network of over 50 energy professionals and an advanced procurement portal, she transforms how businesses source and manage energy. Charis’s expertise spans renewable energy, carbon reduction, EV infrastructure, and next-generation telecoms, ensuring seamless client transitions through transparent billing and future-ready systems. By aligning operational efficiency with environmental responsibility, she enables organisations to thrive in a carbon-conscious, digitally connected economy. Under her leadership, Florence Legacy’s clients benefit from a comprehensive, data-driven approach; consolidating multi-site energy contracts, aligning end dates, reducing consumption, simplifying supplier relationships, and ensuring full billing transparency. With real-time switching data from XOServe and Electralink integrations, Charis delivers smooth, accurate transitions and a streamlined experience with minimal disruption. She prioritises green energy, often securing renewable tariffs at no additional cost, while integrating EV charging infrastructure, carbon reduction strategies, and consultancy tailored to each organisation’s sustainability goals. More than a partner and board member at Florence Legacy, Charis is an advocate for long-term impact. Her commitment to excellence and innovation empowers businesses to thrive in a carbon-conscious economy, and by uniting operational efficiency with environmental responsibility, she continues to set new benchmarks in the UK’s evolving energy landscape.

Nicola Mlalazi

Quality Committee Member
(QCM)

Nicola is a core strategic partner to Florence Legacy, bringing over a decade of hands-on experience in the health and social care sector. Based in Dorset and serving providers across the South and beyond, Nicola works closely with Florence Legacy’s care home, nursing home, and assisted living clients to build confident, compliant, and future-ready services. Her expertise spans operational development, regulatory readiness, and people-first leadership. Nicola plays a key role in helping care providers master complex compliance frameworks, including the CQC’s Single Assessment Framework. She leads full-service inspection preparation, offering mock assessments, tailored audits, interview coaching, and evidence portfolio development to position services as high quality and well led. Nicola also delivers high-impact support in areas such as sponsorship licence safeguarding, digital-first HR system design, workplace culture transformation, and Skills for Care integration. This ensures clients align with national workforce standards and best practices. What sets Nicola apart is her unique blend of deep regulatory knowledge, empathy, and strategic insight. Through her Guided Solutions model, now embedded within Florence Legacy’s ecosystem, she helps clients not just meet compliance but thrive, bridging the gap between short-term pressures and long-term excellence.

Amber Stoter

Quality Committee Member
(QCM) & DSL

Amber Stoter is a visionary within the Florence Legacy network, known for her system-level thinking and passion for community regeneration. She brings lived insight and grounded practicality to every project, building not only services but interconnected solutions that strengthen individuals, places, and local communities. Her leadership focuses on developing integrated models that unite residency, inclusive employment, preventative outreach, and adult learning into one cohesive framework. This holistic approach supports Florence Legacy’s mission to create environments where people can access support, develop new skills, and contribute meaningfully to the communities they live in. Amber’s work reflects a deep commitment to dignity, sustainability, and local empowerment. From designing wraparound housing initiatives to embedding employment pathways within care and property operations, she ensures each project functions as part of a wider regenerative system. Her ability to align learning, digital inclusion, and community support within everyday care delivery enhances both operational outcomes and long-term impact. Through her systems thinking and values-driven leadership, Amber enables Florence Legacy to operate not only at the point of need but at the point of transformation, where care, opportunity, and community meet with purpose and intent.

Donna Jackson

Quality Committee Member
(QCM)

Donna Jackson brings a wealth of consultancy expertise to Florence Legacy, developed over many years as a specialist in business growth and operational implementation within the Health and Social Care sector. Donna plays a pivotal role in driving the mission and long-term strategic vision at Florence Legacy; being an award-winning social care strategist and an advocate for compassionate care. Her early career as a Senior Regional Manager within the public sector saw her lead the delivery of national, regional, and local government initiatives, consistently exceeding targets and revitalising underperforming services. Since transitioning into the private sector, Donna has worked extensively with healthcare entrepreneurs and SMEs to launch and scale successful enterprises; particularly in the development and registration of domiciliary care agencies. As a recognised adviser in Care Quality Commission (CQC) compliance, she has supported more than 20 companies in achieving CQC registration within tight timeframes, positioning many of them to generate 6-figure success in annual revenue in their first year. Her track record boasts a 98% CQC registration success rate, with the same percentage of clients receiving ‘Good’ or ‘outstanding’ outcomes. One of Donna’s prime specialties has been to move facilities from ‘Requiring Improvement’ to both ‘Good’ and / or ‘Outstanding’. Much of this success is attributed to her innovative service improvement frameworks, including mock inspections delivered through her consultancy. Donna also pioneered the “Trainee Strategic Advisors” initiative, designed to equip SMEs with tailored strategic guidance for sustainable growth. She is regularly called upon to assist providers rated “Requires Improvement” or “Inadequate,” offering expert intervention to restore compliance and operational excellence. Since providing strategic business guidance from 2010, Donna has proudly supported 748 happy customers and worked alongside a team of over 50 expert advisors. Donna’s unwavering commitment to high standards, innovation, and empowerment continues to shape the legacy she’s creating within Florence Legacy. Donna has been the recipient of the following national awards: Women of Hearts Award 2024, Strong Woman Award 2024 and Social Care Professional of the Year.

Kevin Wood

Structural Integrity Officer
(SIO)

Kevin aids Florence Legacy LLP as the Structural Integrity Officer, building ‘reg’s and compliancy. With over 25 years of hands-on experience in the construction industry, Kevin built his career from the ground up; quite literally. Starting as a labourer, he swiftly advanced to become a qualified bricklayer before founding and scaling a successful construction company that has operated in both the UK and France. Kevin has led teams of up to 22 skilled tradespeople and construction professionals, delivering projects ranging from single dwellings to bespoke luxury residences over 14,000 square feet. His portfolio spans new builds, structural redevelopments, and complex renovations, often incorporating high-spec features such as cinema rooms, swimming pools, and custom architectural detailing. Structural integrity is Kevin’s true specialty. He has earned a reputation for solving the kinds of construction challenges where others have walked away. In one standout example, he saved a client over £1 million on a project previously deemed unviable due to underlying mining issues; proving his ability to turn around even the most complex and high-risk builds. Kevin’s practical, on-site problem-solving skills have also brought new life to 100+ year-old barn conversions in both the UK and France, ensuring they are structurally sound while retaining their historical charm. Kevin is now proud to bring this depth of experience to Florence Legacy LLP, supporting our mission to enhance and preserve Care homes, Nursing homes, and Assisted Living spaces with safety, dignity, and longevity at the forefront. Whether it’s conducting structural integrity surveys, addressing and solving critical damage, or implementing subtle refurbishments that uplift interior spaces while respecting their purpose, Kevin offers practical solutions with a legacy-driven mindset. His approach is always hands-on, cost-aware, and tailored to the sensitivities of environments that serve vulnerable residents. When there’s value to be added (structurally or aesthetically) Kevin steps in to ensure each space continues to serve for generations to come. Kevin’s passion for traditional masonry, heritage preservation, and intelligent restoration makes him a vital contributor to Florence Legacy’s commitment to long-term, sustainable care environments.

Ralph Baer

Chief Systems Officer (CSO)

As Florence Legacy begins and continues its divestitures across the Healthcare sector, the Board at Florence saw the need for a governance structure that included the application of strong integration practices to bring new Homes under the Florence umbrella in a way that builds the Florence brand(its customer-facing values, culture & guidelines), operational and regulatory integrity(&excellence), and its technology and systems. To meet this governance need, Ralph Baer has joined forces Florence’s executive Board. His extensive expertise in post-merger integration enables him to work closely with the C-Suite team to guide and support integrations, ensuring that each transition strengthens the organisation and advances its strategic objectives. Ralph Baer has international experience across a number of highly regulated sectors, guiding transformations driven by integrations, business performance, business continuity, outsourcing, and technology requirements. He has delivered in aerospace, banking, education, healthcare, and many other sectors. Ralph has led both large and small teams on projects around the world, has worked directly with regulators, and has extensive experience coordinating integrated change involving processes, technology, and people, both as a sponsoring executive and as an external advisor. He will bring this experience and innovative approaches to the Florence Legacy team and support its transition from where we are today to the realisation of our vision.

Confidential

Additional Partner

Acquisition size: £150M+ only

Guided by institutional expertise and a pioneering mindset, this Florence Legacy LLP partner has structured over $30 billion in debt financing and facilitated $11 billion in equity capital raises. With leadership experience across global banks, advisory firms, and institutional investors, they bring both breadth and depth of market insight to each client relationship. Known for a proactive, results-driven approach, this partner consistently delivers optimal outcomes. Their global network spans private equity, asset managers, investment and commercial banks, LBOs, and sovereign wealth funds across Europe, Australia, and Asia.

Confidential

Additional Partner

Acquisition size: £1M to 50M+

A strategic partner of Florence Legacy LLP, this financial modelling and operations specialist brings international, cross-sector experience from KPMG and a leading private advisory firm. Working closely with C-suite executives, they support acquisitions ranging from £1 million to £50 million. Their expertise spans financial modelling, operational management, model assurance, data analytics, and carbon footprint quantification; delivering precision and strategic insight across every engagement.

Confidential

Additional Partner

Acquisition size: £1M to 50M+

As a trusted partner of Florence Legacy LLP, this KPMG advisor brings extensive experience in strategic acquisitions ranging from £1 million to £50 million. With a focus on the banking sector, their expertise spans market analysis, business planning, feasibility studies, and integration strategy. Backed by KPMG’s global reputation in professional services, they deliver data-driven, commercially focused solutions that support mergers, partnerships, and organisational transformation. Their multidisciplinary approach ensures each engagement aligns with industry best practice and long-term business growth.

Quality Committee
and
'CQC-Aware' Board at Florence Legacy

Estate and Succession Planning
Committee at Florence Legacy

Our Leadership Board at Florence Legacy

Collectively, the board at Florence Legacy brings approximately 300 years of combined experience spanning multiple industries (primarily healthcare) and continents. Collectively, our internal and external board members have overseen, managed, and executed transactions and asset strategies valued at over £50 billion, reflecting the depth, scale, and influence of Florence Legacy’s leadership.

Disclaimer: All members of our board (Executive and non-executive, internal and external partners) are subject to legally binding ‘non-compete’, ‘confidentiality’, and ‘conflict’ of interest clauses. These provisions prohibit any form of collaboration (internal, lateral, or external) with other organisations/ third parties in the healthcare sector.

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Recently rated ‘Inadequate‘ or ‘Requires Improvement‘ by CQC? The expertise on our board can help turn things around ***** Recently rated ‘Inadequate‘ or ‘Requires Improvement‘ by CQC? The expertise on our board can help turn things around.

The Values Behind the Vision

Compassion

Residents and owners are always at the heart of our work.

Excellence

We uphold the highest standards of care and operations.

Continuity

We protect what you’ve built and ensure smooth transitions.

Transparency

Honest communication and clear, ethical processes.

Do not have an up-to-date SUCCESSION PLAN, WILL or BUSINESS EXIT STRATEGY? Or you simply want to retire or have contemplated retirement and stepping away from your role? Connect with us today … CEO@FlorenceLegacy.co.uk

*****

Want a smooth, supported care home exit?

We’ll protect your legacy, support your team, and elevate resident care every step of the way.

Let’s Build a Legacy Together

Your next chapter starts here: let us help you write it with care.

Who We Are

Florence Legacy was founded to revolutionise the UK Care sector (Care/Nursing Homes and Assisted Livings) with the purpose of Continued Operational Excellence, Compassionate Care and Preserve what matters just as much; your Legacy.

The Story Behind Florence Legacy

Mission Statement: Providing loving care to every care receiver and heartfelt appreciation for every caregiver. We are Florence Legacy!

Mars Burke

Founder & CEO

Richard Lewis

Chairman

Paul Griffiths

Chief Financial Officer (CFO)

Lee Asbury

Chief Operating Officer (COO)

Charlie Dunckley

Solicitor

Ian Lovelace

Succession Planner

Charis Selwood

Chief Energy & Telecom Officer (C.ETO)

Nicola Mlalazi

Quality Committee Member(QCM)

Amber Stoter

Quality Committee Member(QCM) & DSL

Donna Jackson

Quality Committee Member(QCM)

Kevin Wood

Structural Integrity Officer(SIO)

Ralph Baer

Chief Systems Officer (CSO)

Confidential

Additional Partner

Confidential

Additional Partner

Confidential

Additional Partner

Quality Committee and'CQC-Aware' Board at Florence Legacy

Estate and Succession PlanningCommittee at Florence Legacy

Our Leadership Board at Florence Legacy

The Values Behind the Vision

Compassion

Excellence

Continuity

Transparency

Want a smooth, supported care home exit?

Let’s Build a Legacy Together

Mission Statement:
Providing loving care to every care receiver and heartfelt appreciation for every caregiver. We are Florence Legacy!

Quality Committee Member
(QCM)

Quality Committee Member
(QCM) & DSL

Quality Committee Member
(QCM)

Structural Integrity Officer
(SIO)

Quality Committee
and
'CQC-Aware' Board at Florence Legacy

Estate and Succession Planning
Committee at Florence Legacy